Marketers and salespeople use the idea of the customer journey to help frame their work. However, it’s easy to misunderstand the narrow scope of the customer journey concept. If you truly want to WOW your customers, you’ll need to think beyond the sale to help them succeed. Traditional Customer Journey Data If you search for
Customer Journey Data: Thinking Beyond the Sale Read More
I started writing this post on a different topic but realized something was gnawing at me. As we enter the end-of-year holiday season, we tend to do more self-reflection. And I started wondering what advice I would like to have given my younger self? If I am reflecting on data, what is the most important
Reflecting on Data: What Would I Tell My Younger Self? Read More
What do you think of when you hear the term “data analysis” or “analytics”? Do you think of Meta, Amazon, Apple, Netflix, and Google? Do you think of some crazy data scientists developing the next big AI to automate brain surgery? If you think of these things, you’re only partly correct. So, what is data
What is Data Analysis and Why Should Entrepreneurs Care? Read More
You launched a business or are in the process of doing so. You know that many businesses use their business data to perform at a higher level. Yet, when you think back to past math classes, you start to feel anxiety. And learning Microsoft Excel or Google Sheets? Forget it…tech isn’t your friend. Maybe that’s
From Data Novice to Pro: Mastering Data Analysis for Entrepreneurs Read More
As an entrepreneur, your business probably generates a lot of data. Customer information, sales transactions, website analytics, and social media metrics are frequently top of mind among new business owners. However, your data can be used far beyond common marketing and advertising examples. In this post, you’ll find several common business problems you can solve
Common Business Problems You Can Solve with Data Read More
Building a business as an entrepreneur is challenging. You have a seemingly never-ending list of to-dos. Then, once you have your business up and running, you want to make sure it continues to improve and grow. However, just as you wouldn’t want to fly an airplane blindfolded, so too should you avoid running your business
Growing Your Business with Data Read More
I often hear concerns from professionals that their in-house data aren’t useful for analytics. While they want to use analytics in their organizations, they’re concerned that it’ll be a waste of time. If you read articles online about the importance of data quality, you’ll quickly see why they’re concerned. Most people writing about it say that
Help…My Data Aren’t Useful for Analytics! Read More
One of the challenges business leaders have using analytics is identifying the return on investment (ROI). While ROI seems like a relatively simple concept on the surface, the devil, as they say, is in the details. In this article, I’m writing about calculating ROI on analytics. To keep this topic from spinning completely out of
Calculating ROI on Analytics Read More
Professionals and entrepreneurs across organizations frequently overlook great analytic opportunities because of a misconception that the business is too small. While large organizations like Apple and Amazon have stunning examples of analytic insights, their size isn’t the important factor. Analytics are useful for small business too. Analytics work with smaller data sets If you
Analytics Are Useful for Small Business Too Read More
