You launched a business or are in the process of doing so. You know that many businesses use their business data to perform at a higher level. Yet, when you think back to past math classes, you start to feel anxiety. And learning Microsoft Excel or Google Sheets? Forget it…tech…

As an entrepreneur, your business probably generates a lot of data. Customer information, sales transactions, website analytics, and social media metrics are frequently top of mind among new business owners. However, your data can be used far beyond common marketing and advertising examples. In this post, you’ll find several common…

Building a business as an entrepreneur is challenging. You have a seemingly never-ending list of to-dos. Then, once you have your business up and running, you want to make sure it continues to improve and grow. However,  just as you wouldn’t want to fly an airplane blindfolded, so too should…

I often hear concerns from professionals that their in-house data aren’t useful for analytics. While they want to use analytics in their organizations, they’re concerned that it’ll be a waste of time. If you read articles online about the importance of data quality, you’ll quickly see why they’re concerned. Most people…

One of the challenges business leaders have using analytics is identifying the return on investment (ROI). While ROI seems like a relatively simple concept on the surface, the devil, as they say, is in the details. In this article, I’m writing about calculating ROI on analytics. To keep this…

Professionals and entrepreneurs across organizations frequently overlook great analytic opportunities because of a misconception that the business is too small. While large organizations like Apple and Amazon have stunning examples of analytic insights, their size isn’t the important factor. Analytics are useful for small business too.   Analytics work with…