It’s New Year’s Day 2025, and I hope you had a fantastic end to 2024. With the new year come new possibilities for building your business. If you’re like me, you want to do better this year than last. And that, my friend, is what the Business Growth Blueprint is…

A common piece of advice every entrepreneur hears these days is, “The riches are in the niches.” The person saying it probably proceeded to explain how targeting a small niche would help boost audience engagement. But what if your audience isn’t that small? You’ll have some subsets of customers that…

Achieving business growth using data is far easier than you might imagine. As you build your systems and processes one key approach is to review cases studies of businesses that are succeeding. That’s why this week’s article is all about reviewing small business case studies of business growth with data….

Marketers and salespeople use the idea of the customer journey to help frame their work. However, it’s easy to misunderstand the narrow scope of the customer journey concept. If you truly want to WOW your customers, you’ll need to think beyond the sale to help them succeed. Traditional Customer Journey…

I started writing this post on a different topic but realized something was gnawing at me. As we enter the end-of-year holiday season, we tend to do more self-reflection. And I started wondering what advice I would like to have given my younger self? If I am reflecting on data,…

What do you think of when you hear the term “data analysis” or “analytics”? Do you think of Meta, Amazon, Apple, Netflix, and Google? Do you think of some crazy data scientists developing the next big AI to automate brain surgery? If you think of these things, you’re only partly…