If your business has grown past the concept phase, you’ll benefit from regular analytics reporting. Early on, chances are you’ll be able to get a lot out of the built-in analytics of many applications. Eventually, however, your business questions will evolve, and you’ll need more detailed analytics. If you are…

I want to start tackling an elephant in the room when it comes to data analytics in business. When leadership decides to pull the trigger to stand up an analytics team, several challenges need to be addressed. Most importantly, leaders need to integrate analytics with other business functions to be…

If this article caught your attention, then I’m guessing you have experienced challenges integrating analytics into your business units. Technical people often don’t fully understand business problems. Leadership often doesn’t fully understand analytic methodology and workflow. But the solution to these challenges is deceptively simpler than most people want to…

Hi there, friends! This is the last post I’ll do in 2023. It’s also the time of year I like to reflect on the journey I’ve taken over the last 365 days. But don’t worry, I won’t do that reflection in this post. Instead, I want this post to help…

Data analysis is a funny thing. When the analytic results are clear, you gain the supporting evidence to make solid data-driven decisions. When the analytics results aren’t clear, however, you get…well, frustrated. A quick Google search will return plenty of articles explaining reasons why your analysis failed. The reasons will…

In the world of statistics, logical explanations exist for nearly every formula or decision point made during an analysis. From describing the characteristics of your measures, to choosing your analytic methods, you draw on scientifically-based approaches developed by statisticians. You will encounter one exception to this “rule”, however, in all…